Branding
our company is extremely important, and as I am in charge of promotions and all
things graphics, this was my task. The overall aim was to create a logo that
looks fun, unique and eye catching. We want the company to stand out and
ultimately we want to attract people’s attention! I really enjoy working with
watercolour and inks, and wanted to use my own work on the final logo. Using
inks with a lot of water can create a lovely effect, with the colours seeping
together and building intricate details. I used pink, purple and blue inks to
produce the watercolour effect that gives the logo its shape. This was produced
in my sketchbook and then scanned in and put into Photoshop to edit. With
regards to the shape of the logo, I took my inspiration from the shape of a
runway. Images of planes taking off with the runway slowly disappearing into
the distance almost represent our company taking off for the first time and starting
our journey. The shape also represents a catwalk as well, which is one of the
main types of events we plan. Overall I think the shape is quite different to
others seen and suits the essence of the company. The fonts were put over the
top in Photoshop, and finish off the logo perfectly! What do you guys think?
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